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If you want more information about this flower, just search the plant's Latin (botanical) name on Google:

Leucospermum cordifolium inflorescences consist of a large number of small flowers. It is the stiff protruding styles of the flowers which are the source of the common name "pincushion" for this genus.

Pincushion protea (Leucospermum cordifolium).

This plant belongs to the protea family and is indigenous to South Africa.

pincushion protea